Go Yard – Mike’s Hard Lemonade


Summer is best spent in the backyard with friends, so we invited everyone to come out back and enjoy all the flavors of mike’s.


2 American Advertising Awards



We turned an office elevator into a backyard to give people a break when they needed it most.


Online content proved that every yard has a backstory that begins with icy, cold refreshment.



At retail, every element invited shoppers to grab a mike’s and come out back.


We partnered with celebrity chef Graham Elliot and Tasting Table to get people to fire up the grill all summer long.


We redesigned mikeshard.com to help people find their flavor in the setting where it’s best enjoyed: the backyard.

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