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Go Yard – Mike’s Hard Lemonade

Mike’s

Summer is best spent in the backyard with friends, so we invited everyone to come out back and enjoy all the flavors of mike’s.

 

2 American Advertising Awards

 

Arrow-Down

We turned an office elevator into a backyard to give people a break when they needed it most.

 

Online content proved that every yard has a backstory that begins with icy, cold refreshment.

 

mikes_COB_retail

At retail, every element invited shoppers to grab a mike’s and come out back.

 

We partnered with celebrity chef Graham Elliot and Tasting Table to get people to fire up the grill all summer long.

Mikes_COB_Website

We redesigned mikeshard.com to help people find their flavor in the setting where it’s best enjoyed: the backyard.


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