Match has appointed Scot Wheeler to the role of SVP, Applied Analytics with oversight to the agency’s industry-leading Data-Driven Experience (DDX) Capability.
Scot comes to Match with over two decades of experience focused on the intersection of analytics, strategy, business development, innovation and technology. At Match, Scot will work across Canada and the U.S. to embed analytics within our offering to increase precision, agility and transparency of results.
“The use of data brings to life a new era of marketing that directly impacts the ideas and outcomes an agency can deliver to its clients,” says Scot “I am looking forward to joining the team at Match and helping them advance data capabilities and increase how it is used in every facet of their business across North America.”
Scot brings a wealth of expertise from both the corporate and academic worlds. Most recently, Scot was the Director of Consumer Insights and Marketing Analytics at Peapod, the online grocer, where he oversaw a team of analysts in driving consumer experience and business results through knowledge of the consumer and data-driven marketing insights.
At Peapod, Scot ensured that the right data and analytic approaches were applied to further Peapod’s commitment to customer-centered marketing communications. The extension of consumer insights into media analytics and programmatic execution ensured that prospective customers were hearing about Peapod’s benefits in terms that would be most relevant to them, while creating greater efficiency in paid media spend.
He is going into his fifth year as an Adjunct Lecturer with Northwestern University where he developed and teaches a course in Digital Analytics to MBA candidates. Scot is also a published thought leader with his book Architecting Experience: A Marketing Science and Digital Handbook.
“Scot brings incredible leadership and perspective to our commitment to data and our DDX capability. Our clients’ future successes will be a combination of art & science, and Scot will ensure Match is at the forefront of this balance.” says Michael Dill, CEO and President at Match. “We are thrilled to be welcoming Scot to the team and excited to apply his expertise to our solutions-based approach to marketing. Scot’s background and knowledge in data will be a valuable addition to Match and will help drive our strategic direction.”
Match Marketing Group is pleased to announce the appointment of Tessa Allison as Vice President, Account Director and Katherine Seltzer as Account Director who will both be based out of its Norwalk office.
Tessa comes to Match with over 15 years’ experience in the marketing industry where she has focused on providing integrated solutions for her clients across partnerships, traditional, social, content strategy and brand ID. She has spent the last six years with Motive where she provided creative and strategic direction on key clients such as Pepsi, Moët & Chandon, The Macallan, and Highland Park.
At Match, Tessa will be focused on providing leadership and planning for Match’s integrated business across the U.S. She will work to identify efficiencies and provide strategic direction to drive client solutions.
Katherine joins Match with over seven years’ experience focused on sponsorships, experiential and brand management across domestic and global CPG clients. She returns to Match after most recently spending the last four years at Motive in progressively senior roles overseeing day-to-day consumer activation work for some of their key clients.
As Account Director at Match, Katherine will apply her skills in leading some of Match’s tier one clients providing strategic direction on fully integrated campaigns.
“We are excited to welcome Tessa and Katherine to the team at Match and are confident that their integrated expertise and experience will help us continue to drive our business,” says Michael Dill, President and CEO at Match. “Both Tessa and Katherine have strong, diverse backgrounds that will help us apply new approaches to continue to deliver best-in-class strategies to our clients.”
Topping Denver Business Journal’s largest Denver-based agency for the fourth year in a row is Match Marketing Group (MMG).
With 2016’s gross income at $34.19 million, the agency retained the top spot. The #2 agency posted billings more than $10 million less than MMG. The agency was founded locally in 1994 and is headquartered in Mississauga, Ontario, Canada.
Match Marketing Group has 7 offices worldwide, employing 590. The Boulder office employs 59 full-time employees. Clients include Progressive Insurance, adidas, Dole, MG, Ford Motor Company, Hormel and Boulder Brands, among others.
“Maintaining the top spot on Denver Business Journal’s largest advertising agency list is a testament to our hard work, dedication and hustle,” said Howard Rubin, Managing Partner at Match. “We’re extremely proud of this accomplishment.”
Event Marketer announced its latest list of the industry’s Top 100 event agencies and Match Marketing Group was crowned an “It Agency” once again. This is Match Marketing Group’s ninth “It Agency” distinction since 2008.
Brands view Match Marketing Group (Match) as a proactive partner, one that provides new technology, ideas and business solutions that define their voices and personas across a range of traditional, digital and experiential platforms that satisfies the consumers’ demand for customized and personal brand engagements. Match’s clients include Progressive, adidas, Fujifilm, Diageo and Hormel.
“This is a proud moment for Match to be recognized as one of the top event agencies on this year’s “IT List” by Event Marketer,” says Howard Rubin, Managing Partner at Match. “This is a true testament to the work our teams produce each year and we are fortunate to have an amazing roster of clients that allow us to push the limits and take their brand experiences to the next level.”
Earlier this year, Match was recognized as one of Chief Marketer’s PROMO Top Shops 2017 and one of Denver’s Top Workplaces in 2017. Match also won an Ex Award and a PRO Award for its Jennie-O “Make the Switch Tour” campaign, an events-based initiative that moved a lot of meat for client Hormel.
To see Event Marketer’s full “It List,” go here.
Brian comes to Match with over 20 years of experience in both brand marketing and shopper leadership. Brian will work with Match’s client teams across Canada and the U.S. to bring additional expertise and leadership to support the strong current offering, and help build a strong future platform to leverage changing market dynamics.
Previously, Brian spent more than 16 years with General Mills in progressively senior roles, where he built their shopper marketing and activation capabilities. Most recently, Brian worked with Mile 26 LLC and consulting company, Simpactful, on marketing and strategy leadership with various tier one brands.
“We are incredibly excited about having Brian on our team. He brings incredible expertise to not only where retail is today, but more importantly where it is going. This perspective has never been more important than it is today,” says Michael Dill, President and CEO at Match.
Brian will be based out of Match’s Chicago office.
Match recently won four PRO Awards for work done on behalf of its Progressive Insurance and Jennie-O Ground Turkey clients. The Chief Marketer PRO Awards honors promotional campaigns, experiential marketing and activations.
Match picked up three honors for Progressive:
For Hormel’s Jennie-O switch booth, Match won a Silver in the Best Sampling or Trial Recruitment Campaign category.
In 2015, Progressive joined forces with the Men’s Health Foundation for its Movember mustache-growing campaign geared toward spreading awareness about the importance of men’s health. MMG and the brand created the Progressive Mos and Motos Movember Network Page as a platform for stories, photos, health tips and donations, and to connect male riders to the movement and one another through the lens of motorcycle riding and culture.
In 2016, the program was expanded into a multi-faceted campaign that blended online and offline efforts, such as events with three partner brands. This resulted in $550,000 in network donations—a 450% return on our $100,000 campaign budget, which made Progressive the No. 1 performing Movember brand partner.
The Jennie-O Make the Switch Tour was aimed at increasing awareness for turkey as a healthy, delicious alternative to other meats through a mobile tasting experience. The tour’s positive results were amplified through social, digital, print and TV to further illustrate the point and inspire even more people to follow suit. Make the Switch resulted in over 1 billion media impressions and a 31.7% increase in Jennie-O sales.
After 20 years, Brett Farren, Founder and current CEO, has made the decision to take a step back from the day-to-day operations at Match to focus his entrepreneurial drive on other business ventures he has long been involved in but not had the time to support. This succession plan has been in place since the start of year with Brett transitioning the role of CEO effective June 30th to Michael and supporting the team through end of year. Brett will continue to work with the Board of Directors on key strategic and investment priorities to drive Match’s total business.
Michael Dill joined Match in 2013 through the acquisition of Circle One in Norwalk, Connecticut and has led Match’s integrated marketing practice in the U.S. through an exciting evolution over the past four years.
Through Michael’s leadership and his creative and strategic mindset, Match is well equipped to deliver a truly data driven North America wide solution to our clients; enabling Match to take their businesses to the next level.
Match has been awarded a 2017 Top Workplaces honor by the Denver Post. The top workplaces lists are based on an employee feedback survey administered by a third party. Several aspects of workplace culture are measured such as: Alignment, Connection and Execution to name a few.
The Beard-A-Thon®, presented by Just For Men® is back for its 9th year. The Beard-A-Thon allows fans to participate in a great hockey tradition while raising dollars for local charities. Since launching in 2009, Beard-A-Thon has raised over $3.4 million for hockey charities across North America.
Match’s Buffalo Office created the Beard-A-Thon program in 2009. The program provides participating clubs a turnkey platform to register, promote and raise funds for the local charities.
For more information visit: www.beardathon.com.
Today Match announced the acquisition of Trisect, located in Chicago, IL. This strategic move adds capabilities and personnel to further strengthen our position as one of North America’s leading end-to-end consumer engagement and activation agencies.
Trisect has a solid reputation as one of the top 10 Most Effective Independent Agencies in the U.S. according to the Effie Index. Trisect believes that achieving success for their clients begins by crafting brand experiences that live at the center of everything. Welcome to the team, Trisect!
Match brought home two big wins from the Experience Design & Technology Awards by Event Marketer winning gold for our work on Pure Leaf Tea House Collection and the FUJIFILM Wonder Photo Shop. Congratulations to our PepsiCo and FUJIFILM clients.
Match participated in Advertising Week in NYC with a panel of experts, facilitated by Match President, Michael Dill, where they discussed topics ranging from trends to expect in 2017, millennial brand loyalty, and the building blocks to a healthy marketing ecosystem.
CLICK HERE to watch the content
Match Boulder celebrated the 22nd annual Day of Caring. Last year, more than 1,000 volunteers across Boulder and Broomfield, CO made a difference in their communities by spending the morning landscaping, painting, harvesting, and building, among other things.
This community-wide effort offers a wide variety of volunteer opportunities for groups of any size. This year 25 Match employees headed to the mountains to spend the day helping Cal-Wood Education Center, a local nonprofit that helps bring underserved communities to the outdoors.
We helped with fire mitigation by making slash and burn piles to help protect the land surrounding the Center. From the work our Match Boulder team did, Cal-Wood earned an additional $16K grant to support them in their mission!
Thrilled to be recognized at the Reggie Awards this year.
Match picked up a Gold award for the work on Progressive’s “Flo’s Chop Shop” and a Bronze award for the Adidas Boost campaign.
The Trisect team won a Silver award for Monarch Brewing’s Palm Breeze in the New Product Launch category.
We are excited to continue our partnerships with these amazing brands.
Match today announced the acquisition of the beverage portfolio from Amplitude Marketing Group, a Newtown, CT based strategy and experiential marketing agency. The portfolio includes leading PepsiCo brands Pure Leaf, Brisk, and Lipton, among others.
Amplitude has built a highly regarded reputation with Pepsi’s Pure Leaf, Brisk, and Lipton brands, and this acquisition will be an exciting and synergistic opportunity for Match, Amplitude, and PepsiCo.
It was a busy winter here at Trisect, and all the fun work we’ve been doing is beginning to get recognized.
The American Advertising Federation just awarded Trisect with 10 Addy awards for work across mike’s, Slim Jim, Child Hunger Ends Here, and Gerber, among others. In addition, we took home 5 Globe Awards, which boosts our Globe Agency ranking to 6th. And speaking of rankings, we’re excited to come in at #28 on the Top 100 Creative Agencies list put out each year by WARC.
Being recognized by the HUB for excellence in shopper marketing is always an honor, ranking in the Top 10 is truly fantastic. As a relative newcomer in a field of established agencies, it really validates the Match model and our teams’ capabilities as we provide solutions to our clients in the US and Canada.