We not only launched the new Kawasaki Ninja 300, we sold every single Ninja 300 bike made — more than any other Kawasaki motorcycle in history.
Television and digital content dramatized a visceral feeling of euphoria that comes from riding the Ninja 300.
The communications strategy tapped into the mindset of entry-level riders seeking power, adrenaline and respect.
Print seductively portrayed the bike’s pure beauty while warning of its addictive qualities.
The globally integrated program kicked off with a live event and webcast from Times Square.
We brought the “rush” to 1,000+ dealers with dynamic showroom displays.