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Kawasaki

We not only launched the new Kawasaki Ninja 300, we sold every single Ninja 300 bike made — more than any other Kawasaki motorcycle in history.


POPAI OMA Award
Arrow-Down

 

Television and digital content dramatized a visceral feeling of euphoria that comes from riding the Ninja 300.

 

Kawasaki Ninja 300 Print

The communications strategy tapped into the mindset of entry-level riders seeking power, adrenaline and respect.

 

Kawasaki Ninja 300 Print

Print seductively portrayed the bike’s pure beauty while warning of its addictive qualities.

 

Kawasaki Ninja 300 Times Square Event Kawasaki Ninja 300 Times Square Event
Kawasaki Ninja 300 Times Square Event Kawasaki Ninja 300 Times Square Event

The globally integrated program kicked off with a live event and webcast from Times Square.

 

Kawasaki Retail Display

We brought the “rush” to 1,000+ dealers with dynamic showroom displays.

Back to Work – Pure Addiction – Kawasaki


Back to Work