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Ride of your life – Nissan

NISSAN

In order to showcase the surprising performance of Nissan’s 2014 Altima, we created a live action stunt that resulted in buzz-worthy content.

 

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We invited unsuspecting consumers out to a track to provide feedback on one of Nissan’s latest “performance” vehicles. After giving them the ride of their lives, we revealed that they were actually riding in a stock Altima.

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The result was a thrilling, live action stunt that became the basis for a nationally televised commercial spot and digital campaign.


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