Diageo

Bringing Casa Buchanan’s to life: an immersive brand experience featuring multi-platinum Latin recording artist, J Balvin.

To celebrate Buchanan’s passion for Latin music and their partnership with J Balvin, Match created a mobile, scalable, and immersive pop-up space called Casa Buchanan’s. The brand world manifestation was completely lit in neon green light, and curated in a way that turned every environmental detail into an interactive touchpoint.

The environment, which followed Balvin on his fall 2017 tour and to The 18th Annual Latin Grammy Awards, hosted tasting experiences, social engagements, artist meet-n-greets, performances and more. Match and Buchanan’s will continue to bring Casa Buchanan’s to life this Spring in association with The Latin Grammy Awards, in support of J Balvin’s 2018 tour, as well as in key market activations across the country.