Match recently won four PRO Awards for work done on behalf of its Progressive Insurance and Jennie-O Ground Turkey clients. The Chief Marketer PRO Awards honors promotional campaigns, experiential marketing and activations.
Match picked up three honors for Progressive:
– Gold in the Best Cause-Based Campaign category for Mos and Motos;
– Bronze for Mos and Motos in the Best Multicultural/Lifestyle/Age-Targeted Campaign category
– An Honorable Mention for the Progressive Ride Together effort (Best Multicultural/Lifestyle/Age-Targeted Campaign).
For Hormel’s Jennie-O switch booth, Match won a Silver in the Best Sampling or Trial Recruitment Campaign category.
In 2015, Progressive joined forces with the Men’s Health Foundation for its Movember mustache-growing campaign geared toward spreading awareness about the importance of men’s health. MMG and the brand created the Progressive Mos and Motos Movember Network Page as a platform for stories, photos, health tips and donations, and to connect male riders to the movement and one another through the lens of motorcycle riding and culture.
In 2016, the program was expanded into a multi-faceted campaign that blended online and offline efforts, such as events with three partner brands. This resulted in $550,000 in network donations—a 450% return on our $100,000 campaign budget, which made Progressive the No. 1 performing Movember brand partner.
The Jennie-O Make the Switch Tour was aimed at increasing awareness for turkey as a healthy, delicious alternative to other meats through a mobile tasting experience. The tour’s positive results were amplified through social, digital, print and TV to further illustrate the point and inspire even more people to follow suit. Make the Switch resulted in over 1 billion media impressions and a 31.7% increase in Jennie-O sales.