RBC showcased innovation through technology with the Avion Passport App, linking multiple elements of the experience together to create a seamless consumer journey.

We transformed a retail space within Yorkdale Shopping Centre in Toronto to offer RBC Avion cardholders exclusive perks and services during the busy holiday season.


With exciting big-name partners such as Indigo, DAVIDs TEA and Roots, RBC Avion cardholders could enjoy a complimentary cup of tea while reading a magazine in the VIP lounge in a cozy pair of Roots socks.

A large digital and social amplification plan helped to raise awareness and drive traffic to the space.