For the media to consider the new Infiniti QX50 as a global luxury product, we created a fully immersive experience steeped in the brand and saturated with luxury.

We transformed the West Hollywood LaPeer Hotel into a posh backdrop for an immersive two-day event, including a dramatic rooftop presentation stage.

The Personal Drive Experience brought media into the hills of Southern California for lunch at Nobu while enjoying the West Coast’s finest canyon roads.

An additional evening event was hosted at a private villa in the Hollywood Hills overlooking the LA cityscape.