M&Ms

When it came time to pick Canada's newest M&M flavour, we gave the power to the people.

Our pop-up shop invited visitors to learn about the three candydates and cast their vote.

We held rallies at major concerts all over the country through a partnership with Live Nation.

Meanwhile, democracy reigned online where you could stuff the ballot box and then stump for your favourite by sharing your pick on social.

The program culminated by announcing Crunchy Mint as the winner at a victory party with special guest, Lights.

Guests reveled in triumph as they enjoyed artist installations, specialty drinks and of course, plenty of Crunchy Mint M&Ms.