Flo’s Chop Shop provides bikers with a suite of nostalgic grooming services, getting them rally-ready after a long ride

Motorcycle rallies are made up of riders who have been on the road for days, often riding hundreds of miles to get to events. Recognizing a need, Flo’s Chop Shop helped Progressive break through the clutter at motorcycle rallies with premium services such as beard trims, straight razor shaves, boot shines and manicures, all in a familiar environment.

We brought Progressive Motorcycle Insurance and The Movember Foundation together to fuel fundraising for the men’s health movement. In doing so, we shined a spotlight on the motorcycle lifestyle, demonstrating how riding serves as a positive outlet for millions of people and makes for a life worth living.

Through partnerships with influential players in the motorcycle space, including lifestyle brands and motorcycle fabricators, we supercharged the Mos and Motos campaign while driving participation and fundraising through social media.