To create, and sustain, maximum impact for the launch of the 2020 Toyota Corolla we created and influencer-driven road trip down the California coast.

Our influencers picked up their vehicles at the iconic Sonoma Raceway outside of San Francisco and took a spin with pro driver Ryan Tuerck.

Over the course of three days, the influencers worked their way south, each with a focus on one of the target audience’s passion points: Fashion, food and sports.

To amplify, we created content that was posted on Toyota’s social media channels, and featured it at the Los Angeles Auto Show at the close of the road trip event.