Healthy Choice

We used the launch of Power Bowls to help transform Healthy Choice from a diet brand to a health and wellness brand.

New Power Bowls not only taste good, they’re filled with nutrient-dense ingredients that make you feel good, too.

Even the bowl itself is worth talking about as it’s made from a plant-based fiber and recyclable.

Our bright, energetic content focused on the modern, unexpected ingredients.

Retail tools amplified our incredi-bowl positioning in-store and stood out in the frozen aisle.

Consumer reviews were so good, we used improv actors to bring them to life to help drive sales through e-commerce.

Engaging partner and publisher content reinforced that Power Bowls aren’t about dieting but about living a healthy, active lifestyle.