To showcase the surprising performance of Nissan’s 2014 Altima, we created a live action stunt that resulted in buzz-worthy content.

We invited unsuspecting consumers out to a track to provide feedback on one of Nissan’s latest “performance” vehicles. After giving them the ride of their lives, we revealed that they were actually riding in a stock Altima.

The result was a thrilling, live action stunt that became the basis for a nationally televised commercial spot and digital campaign.