David Seeds

To reenergize David seeds, we teamed up with World Champion second baseman, Javy Baez. He literally eats three bags every game.

Our content series spotlights Javy going to great lengths to ensure he gets enough seeds.

Simple gifs and cinemagraphs brought attention and energy to social feeds everywhere.


Contextually placed digital media ensured everywhere there was baseball there was David seeds.

Program design included revamped baseball-themed retail displays.

These custom Javy Seed Dispensers made for fun prizes as part of a social promotion.

Our deep bench of content enabled the brand to respond to Javy’s performance on the field in real time.