When designing America's first-ever FujiFilm retail space, we ensured the experience lived up to the creativity and inspiration found in all FujiFilm products.

Retail theater created a sense of wonder through personal expression and shared creativity.

Robust social support drove awareness before the store opening, traffic after it, and continues to drive purchase.

Our local print takeover and a high-impact OOH campaign made the shop a must-visit NYC destination.