adidas partners with Parley for the Oceans to celebrate World Ocean’s Day. Launching the first-of-its-kind “Run For the Oceans” in New York City during the UN Ocean Conference and World Oceans Day in 2017.

The run was centered around launching a collaborative line of shoes and apparel as well as a movement to promote sustainability through sport

We created a brand experience that included an organized run and ensured that the event space was designed for pre and post run hospitality, product education and self-exploration.