Adidas

Together with Adidas and Parley, we created “Run for the Oceans.” A global running movement designed to raise awareness for the threat of marine plastic pollution.

The 5k run coincided with the launch of Adidas x Parley shoes and apparel made almost entirely of ocean plastic.

In addition to the organized run in New York City, we created a pre and post-run experience that encouraged self-exploration and education.

For every kilometer run, Adidas committed to donate $1 to the Parley Ocean Plastic Program.